Client Application

General Information

Name*

First Last

Email*

Enter Email Confirm Email

Company Name*

Website (current or intended URL)*

Who are the primary contacts from your organization, and who has final approval on the project? Please list names, titles, email addresses, and phone numbers.*

What brings you here?*

My site was hacked, I need some help fixing it and to protecting it from more cyber attacks.
I need someone to harden my site to protect it from cyber attacks.
I need a site redesign.
I need a site redesign and I am interested in having my site hardened to protect it from cyber attacks.
I do not have a website and I need one for my business.

Schedule and Budget

What is your desired go live date?*

Are there any outside considerations that might affect the schedule (for example, PR Launch, Trade Show, Annual Report)?*

What budget have you allocated for this project?*

Be honest and we will tell you what we can and can't do.

If your budget is less than $5k, please tell us what the range is.*

Can this project be divided into phases to accommodate budget and timing constraints?*

Yes
No

Hacked Website

How did you find out you were hacked?

Has your site been blacklisted?

Yes
No
Not Sure

Has your hosting provider taken your site offline because of the hack?

Yes
No

Current Site

Base your answer on your current marketing materials (logo, business card, brochures, etc.)

Do you feel your current site promotes a favorable user experience? Why or why not?

What specific areas of your current site do you feel are successful? Why are they successful?

What shortcomings exist with the current site, and what three things would you change on the site today if you could?

Have you conducted usability tests or gathered visitor feedback for your current site? If so, how long ago? Please include any reports or findings.

On a scale of 1-10, how important is it to maintain your current look and feel, logo, and branding? (1 = Not very important, 10 = Extremely Important)

Please enter a number from 1 to 10.

Reasons for Redesign

What are the main reasons you are redesigning your site?

New Business Model
Outdated Site
Expanded Services
Different Audience
Other

What are the other reasons you are redesigning your site?

What are your primary online business objectives with the site redesign? What are your secondary objectives? (Examples include increased sales, marketing/branding awareness, and fewer customer service calls.) Please discuss both long and short term goals.

What is the main business problem you hope to solve with the site redesign? How will you measure the success of the solution?

What existing strategy (both on- and offline) is in place to meet the new business objectives?

Audience / Desired Action

Please answer to the best of your ability. If you do not know some of these answers, its ok to just say you are unsure at this time.

Describe a typical site visitor. How often are they online, and what do they generally use the web for? Give basic demographics: age, occupation, income level, purchasing habits. (Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.)

What is the primary “action” the site visitor should take when coming to your site?

Make a purchase
Become a member
Search for information
Subscribe to a service
Other

What other primary "action" should the site visitor take when visiting your site?

What are the key reasons why the target audience chooses your company’s products and/or services (cost, service, value)?

How many people (as far as you can tell) access your site on a daily, weekly, or monthly basis? How do you measure usage? Do you forecast usage to increase after the site launch and by how much?

Google Analytics URL

Perception

Please answer to the best of your ability. If you do not know some of these answers, its ok to just say you are unsure at this time.

Use a few adjectives to describe how your site visitor should perceive the new site. (Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.) Is this different than the current image perception?

How is your company currently perceived offline? Do you want to carry the same kind of message through your website?

How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Please list competitor URLs.

List the URLs of any sites you find compelling. What specifically do you like about these sites?

Content

If you do not already have an existing website, answer these questions based on what you would like to do.

Will this site use existing content from the current site?

Yes
No

What is the source, who is responsible for approval, and has the content been audited?

Will you be creating content in-house or using an outside provider?

What is the basic structure of the content, and how is it organized? Is it a complete overhaul of the current site or an expansion?

What is the basic desired structure of the content, and how is going to be organized?

Describe visual elements or content that should be utilized from your current site or marketing materials (logo, color scheme, navigation, naming conventions, etc.)

Describe visual elements or content that should be utilized from your current marketing materials (logo, color scheme, naming conventions, etc.)

How will the content of this site (along with functionality and navigation) expand or differ from your current site? Do you have an existing sitemap for the outgoing site structure? Do you already have a sitemap or outline for the proposed redesign?

Technology

Please answer to the best of your ability. If you do not know some of these answers, its ok to just say you are unsure at this time.

What is your target platform and browser?

Whom can we talk to in your organization to help respond to technical issues?

Are there specific technologies (Flash, JavaScript, DHTML, etc.) that you would like to use in the site? If so, how will they enhance the user experience? Please describe in detail.

Will you have database functionality (dynamic content generation, personalization/login)? Do you already have a database in place? Please describe it in detail, including specific information regarding existing programs and software.

Will you have a need for secured transactions (e-commerce)? Do you already offer transactions online? Please describe in detail.

Will you require other specific programming needs (such as personalization or search capability)? Please describe in detail.

Your WordPress Website Configuration

This section will cover all the information we need about your hosting, your WordPress installation, and your Plugins. We will not ask for information to gain access to your site until a contract is signed, this is more for an overall assessment of your site to determine what blend of services will best secure your site.

What company do you have your site hosted with?

What is your current WordPress version?

Do you currently have SSL on your WordPress site?

Yes
No
Not Sure

Who is your SSL Certificate Authority? (Comodo, SiteLock, Let's Encrypt, Cloudflare, etc.)

Are you currently using a Security Plugin?

Yes
No
Not Sure

Which Security Plugin(s) are you currently using?

To the best of your ability please list all the plugins on your site, with versions and notate if they are active or not. Please use the following format: [plugin name] [version] - [active/inactive]

How do you email your subscribers/clients?

With a plugin on our WordPress website, we send email from our WordPress site.
Through an external email campaign website like MailChimp, AWeber, etc.
Using a manually maintained mailing list.
We use the WordPress.com site to notify our subscribers.
We do not email our subscribers/clients or collect email addresses.
Other

What other ways do you email your subscribers/clients?

To the best of your ability list the external services integrated into your WordPress Website: CRMs, Email Campaigns, Lead Capture services, Analytics, LMS, Memberships, Shop Applications, etc.

Marketing / Updating

How do most people find out about your current website?

How do most people find out about your company?

What kind of triggers prompt a visit to your current website?

Referral Links
Incentives
Search Engine Terms
Social Media
Other

What kind of triggers would you want to have prompt a visit to your website?

Referral Links
Incentives
Search Engine Terms
Social Media
Other

What other triggers prompt a visit to your current website?

What other triggers would you want to have prompt a visit to your website?

What methods of distributing the URL already exist within the company on and offline?

Briefly, what are your short-term marketing plans (specifically, for the site redesign and the 6 to 12 months following launch)?

Briefly, what are your short-term marketing plans (specifically, for the new site and the 6 to 12 months following launch)?

Do you have an existing or planned marketing strategy in mind to promote this site redesign? If so, please describe.

Do you have an existing or planned marketing strategy in mind to promote this new site launch? If so, please describe.

Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content?

Additional Notes / Comments

If there is any other information we need to know that you have not already provided, please do convey it here and take all the space you need.

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